Finally, the
“International Yoga Day” has ended in India, after thirty five minutes of Yoga
Asana’s performance, under the presence of the PM Modi, who have also performed
for the international photo shoots.
If, anyone
in the country wants to give credit for the marketing, repacking and branding
of Yog Asana, then it should be credited into the account of PM Naredra Modi
and it is because he have championed himself in the field of marketing,
repacking and branding, when he was the Chief Minister of Gujarat and ‘Gujarat
Model’ was the outcome of the same wizard.
It is really
appreciating that how meticulously the PM Modi have turned the Yog to Yog Asana.
The word Yog had been used several times by the “LORD KRISHNA”, in his
preaching to Arjuna, during the time of Mahabharata, which could be found in
the Geeta.
Did the Lord Krishna want to preach about Yog
Asana to Arjuana, in the war field of Mahabharata? The PM Modi needs to clear
his vision, between Yog and Yog Asana.
Even,
Patnajali, who had invented a physical technique exercises, in the name of Yog
Asana, had emphasize, in his script, that before performing Yog Asana, a person
needs to go for Yaam, Sanyam and Yog and then Nirbana and if we do not practise
Yaam, Sanyam and Yog, then Yog Asana is incomplete and it shall limit to the
status of physical exercise.
But, who is
going to make understand the main fundamentals of Yog Asana to the PM Modi? Mr.
Modi is after his personality building and have spend several Billions of
rupees for marketing, repacking and branding of Yog Asana, with the help of
advertisements, though news channels and other mode of publicity, in India.
How much the PM Modi is serious about the Yog
Asana could be well understood from the fact that the Ministry of AYUSH, who
was being entrusted for the job for the propagation of the Yoga, did nothing
concrete, in this regard. Whereas, the hard reality have belied the nation that
the said ministry could not even utilize the entire fund, which was allotted by
the Govt. for this purpose.
It is
amazing to observe that the Govt. of India, through their budget for the period
of 2014-2015, have sanctioned an amount of 318 Crores of rupees to the ministry
of ASYUSH for the advertisement and publicity, related treatments and other
research job, but the ministry have consumed only 43% of the allotted fund. But,
in the mean time, the Modi govt. has slashed the budget for Yog Asana and other
naturopathy treatments.
After the
International Yoga Day will be over, the Yog Asana, in India, will meet the
same fate, what the ‘Bharat Swatch Abhiyan’ (which had a bitter experience
during the time of Sanitation workers strike, held recently, in Delhi) and
other projects have faced, so far and the PR of the PM Modi has to think for
other project to maintain the Charismatic figure of Mr. Narendra Modi.
No comments:
Post a Comment